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Simca do Brasil
Simca do Brasil was a subsidiary of the now defunct French automaker Simca and started out in the late 1950s assembling the Simca Vedette imported in kit form from France and selling it in three versions, the Chambord, Présidence and Rallye. Later the Company manufactured the radically restyled Esplanada with improved engines and, with increasing control by the Chrysler Group over the French concern, was taken over by the American car giant as majority share holder. During its ten years of market presence Simca defended its market share against fierce competition from Volkswagen, Ford, Chevrolet and Willys. The brand disappeared from the Brazilian Market in the late 1960s following a strategic decision by its owners Chrysler.
==Foundation==
The Simca plant received a visit by Juscelino Kubitschek before his inauguration as president in 1956, organized by a Brazilian General who had a family member employed in Poissy. Kubitschek jokingly invited Simca to build a plant in Minas Gerais, his home state. Simca took this proposal quite seriously and sent a letter of intent to produce cars in Brazil. In the interim, Brazil had formed an Executive Group for the Automotive Industry (GEIA), which had laid forth a set of requirements for any producer wishing to establish a plant in Brazil.〔 Simca claimed that their proposal and arrangement with Kubitschek pre-dated these rules and lobbied for exceptions.〔Shapiro, p. 908〕 Simca also lobbied directly in Minas but were in the end forced to present their own proposal, which was passed with a number of contingencies.〔
Simca do Brasil was then founded on 5 May 1958 in the City of Belo Horizonte, capital of the Brazilian state of Minas Gerais, as a result of Brazilian President Juscelino Kubitschek efforts to lure foreign car companies to pioneer this market with huge potential through tempting fiscal advantages. Assembly of the Vedette (and derivatives) began in March 1959.
Simca do Brasil initially imported kits of the Simca Vedette supplied by the French Simca HQ and had them assembled in their facilities in São Bernardo do Campo (State of São Paulo), where the administration would move to later on, and Rio de Janeiro. In spite of promises made, first to President Kubitschek and later to the GEIA (the Brazilian Executive Group for the Automotive Industry), Simca's activities were never moved to Minas Gerais.〔Shapiro, p. 909〕 The first car left the assembly line in 1959 but was plagued with enormous problems not only because of the 480 strong, but totally unexperienced workforce. The delays in passing the GEIA rules meant that Simca were unable to access hard currency and suffered severe parts problems as a result. A reputation for low quality quickly developed, one which Simca was unable to shake.〔
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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